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ADV 460 ONL - Innovation in Advertising

Campus: Urbana-Champaign


This course is intended to improve creative and critical thinking skill in advertising planning by understanding the core technology and perspective of digital and other innovative media in the context of integrated communication. This will allow students to understand how consumers perceive and process digital advertising messages; to research critical questions in digital consumer behavior; to learn how to utilize digital and non-digital media in the context of integrated communication; to apply knowledge of digital communication technology to the real-world advertising cases. Course Information: 3 undergraduate hours. 3 graduate hours. Credit is not given for ADV 460 if credit for the Digital Advertising section of ADV 490 has been earned. Prerequisite: ADV 283, ADV 284.

Special Instructions:

Please note: This section will have synchronous (live) sessions, on Wednesdays during the scheduled class day/time listed in Course Explorer. In addition, students will be expected to view video lectures on their own on Mondays. Students are highly recommended to have a high speed internet connection (preferably not wireless) and a microphone or headset with microphone for course interaction during the live sessions. If seats remain, they may open to Sophomore majors in ADV, CS+ ADV, or Ag Comm on May 10

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Summer


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