MKTG 560 - Marketing Management
Campus: Chicago
Description:
The structural system for the management of marketing: environmental considerations; goal determinations; the sequential process; marketing planning; product-market integration; channel components; demand stimulation; evaluation and audit. Course Information: Prerequisite(s): MKTG 500 or consent of the instructor.
Special Instructions:
This course is taught entirely online. Students will need a computer or device and reliable internet connection to be able to access video and course content. The structural system for the management of marketing: environmental considerations; goal determinations; the sequential process; marketing planning; product-market integration; channel components; demand stimulation; evaluation and audit. Course Information: Prerequisite(s): MKTG 500 or consent of the instructor.
Option 1
Number of Required Visit(s): 0Course Level: Graduate
Credit: 4
Term(s): Summer