MKTG 560 - Marketing Management

Campus: Chicago

Description:

The structural system for the management of marketing: environmental considerations; goal determinations; the sequential process; marketing planning; product-market integration; channel components; demand stimulation; evaluation and audit. Course Information: Prerequisite(s): MKTG 500 or consent of the instructor.

Special Instructions:

This course is taught entirely online. Students will need a computer or device and reliable internet connection to be able to access video and course content. The structural system for the management of marketing: environmental considerations; goal determinations; the sequential process; marketing planning; product-market integration; channel components; demand stimulation; evaluation and audit. Course Information: Prerequisite(s): MKTG 500 or consent of the instructor.

Option 1

Course Level: Graduate

Credit: 4

Term(s): Summer