MBA 542 IMB - Digital Marketing Analytics
Introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Course Information: 4 graduate hours. No professional credit. Credit is not given for both MBA 542 and BADM 590, Digital Marketing Analytics.
Academic Program Restrictions:
MBA: iMBA Online -UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate