UI Wordmark

MBA 542 IMB - Digital Marketing Analytics

Campus: Urbana-Champaign

Description:

Introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Course Information: 4 graduate hours. No professional credit. Credit is not given for both MBA 542 and BADM 590, Digital Marketing Analytics.

Academic Program Restrictions:

MBA: iMBA Online -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 4

Term(s): Summer


Home

Bachelor's Degree

Master's Degree

Doctoral Degree

Certificates

Continuing Education

Search Programs

Search Courses

FAQ

Contact Us


University of Illinois Online
Phone: (866) 633-8465 - Join Us  Facebook
© Copyright 2015 - University of Illinois

Cookie Settings