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ADV 283 ONL - Advertising and Brand Strategy

Campus: Urbana-Champaign


Designed to help students acquire brand decision-making skills. Advertising and marketing theories, practical problems and traditional cases will be studied as they learn to build a strong brand strategy that will lead to a strong brand advertising strategy. This encompasses every facet of making advertising decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the connection between consumer and content/contact. Course Information: Prerequisite: ADV 150, ADV 281.

Special Instructions:

Please note: This section will have synchronous (live) sessions. Students are highly recommended to have a high speed internet connection (preferably not wireless) and a microphone or headset with microphone for course interaction during the live sessions. Course will be managed through Compass.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Summer


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