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ADV 281 1 - Advertising Research Methods

Campus: Urbana-Champaign


Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner. Course Information: Credit is not given for ADV 281 if credit for ADV 481 has been earned. Prerequisite: ADV 150, STAT 100 or equivalent.

Special Instructions:

Please note: This section will have synchronous (live) sessions, on Tuesdays during the scheduled class day/time listed in Course Explorer. In addition, students will be expected to view video lectures on their own on Thursdays. Students are highly recommended to have a high speed internet connection (preferably not wireless) and a microphone or headset with microphone for course interaction during the live sessions. Seats will remain restricted to majors until after the College of Media-s ICT application period this spring. There are no exceptions. If seats remain on the first day of class, June 14, they may be opened to campus.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Summer


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