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ADV 409 2 - Media Entrepreneurship

Campus: Urbana-Champaign

Description:

Introduces students to the foundations of entrepreneurship and evolving business models for media. Students are introduced to the foundation and context of entrepreneurship. The course will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. Finally, students will examine business case studies for both successful and unsuccessful media start-ups. Course Information: 3 undergraduate hours. No graduate credit. Prerequisite: Junior or senior standing in the College of Media.

Special Instructions:

This course introduces students to the foundations of entrepreneurship and evolving business models for media. This four week course will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. We will also look at various practical ways to monetize various media platforms for one-s own brand or corporate brand. During the four weeks, all of the content will be video instruction plus a weekly synchronous (live) session with the teacher to discuss topics and homework on Wednesday's from 6-7:30pm.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 0

Term(s): Summer

Option 2

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Summer


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