MKTG 469 - Global Marketing - Global Mktg for BBA Online
The strategic and tactical marketing of goods and services to countries beyond domestic or current markets. Distinct economic, socio-cultural, and political-legal-regulatory environments are considered. Course Information: Prerequisite(s): MKTG 360 and BA 200; or consent of the instructor.
Option 1Number of Required Visit(s): 0
Course Level: Graduate