COM 480 - Advanced Topics/Communication - Topic:PresidPolitAdvert/96-16
Intensive study of a current communication topic. Description of topic for a given semester will be stated in the course schedule. Course Information: May be repeated if topics vary. Topical Area: Journalism/Media Studies; Interpersonal Communication.
In 1996, presidential television advertising moved from over the air and cable television distribution to include the web based presence of campaign web sites and web based ads. Over the following presidential campaigns, the political communication messages of these campaigns became more and more focused on using the role of web based ads and social media in their campaigns. This course will study the historical evolution of those campaigns and analyze in detail dozens of ads that were instrumental in this shift.
Option 1Number of Required Visit(s): 0
Course Level: Graduate