UI Wordmark

SBC 512 A - Professional SBC Capstone Proj

Campus: Urbana-Champaign


This course serves as a capstone, requiring the student to demonstrate a mastery of knowledge in the primary areas of Strategic Brand Communication. The project is designed to allow the student to demonstrate his/her mastery of strategic brand communication, focused on Creating and Executing a Research Plan; Repositioning Analysis and Strategy; Strategic Brand Communication Strategy & Tactics; Media Strategy & Tactics; Campaign Monitoring and Evaluation. Course Information: 2 graduate hours. No professional credit. Prerequisite: SBC 511. Restricted to MS: SBC students.

Special Instructions:

Restricted to students in the full MS program

Academic Program Restrictions:

MS: Strat Brand Comm Onl -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 2

Term(s): Fall


Bachelor's Degree

Master's Degree

Doctoral Degree


Continuing Education

Search Programs

Search Courses


Contact Us

University of Illinois Online
Phone: (866) 633-8465 - Join Us  Facebook
© Copyright 2015 - University of Illinois

Cookie Settings