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SBC 512 A - Professional SBC Capstone Proj

Campus: Urbana-Champaign

Description:

This course serves as a capstone, requiring the student to demonstrate a mastery of knowledge in the primary areas of Strategic Brand Communication. The project is designed to allow the student to demonstrate his/her mastery of strategic brand communication, focused on Creating and Executing a Research Plan; Repositioning Analysis and Strategy; Strategic Brand Communication Strategy & Tactics; Media Strategy & Tactics; Campaign Monitoring and Evaluation. Course Information: 2 graduate hours. No professional credit. Prerequisite: SBC 511. Restricted to MS: SBC students.

Special Instructions:

Restricted to students in the full MS program

Academic Program Restrictions:

MS: Strat Brand Comm Onl -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 2

Term(s): Fall


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