SBC 512 A - Professional SBC Capstone Proj
This course serves as a capstone, requiring the student to demonstrate a mastery of knowledge in the primary areas of Strategic Brand Communication. The project is designed to allow the student to demonstrate his/her mastery of strategic brand communication, focused on Creating and Executing a Research Plan; Repositioning Analysis and Strategy; Strategic Brand Communication Strategy & Tactics; Media Strategy & Tactics; Campaign Monitoring and Evaluation. Course Information: 2 graduate hours. No professional credit. Prerequisite: SBC 511. Restricted to MS: SBC students.
Restricted to students in the full MS program
Academic Program Restrictions:
MS: Strat Brand Comm Onl -UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate