SBC 511 B - Strat. Analytics & Data Visual

Campus: Urbana-Champaign

Description:

This course will prepare students to utilize data for targeting and building customer and brand relationships, with an emphasis on new and emerging media. The students will get exposure to principles of working with structured data using relational databases and data warehouses. They will understand how to work with unstructured data from the web. They will also get exposure to select data mining methods relevant to data commonly worked on by marketing and communication executives and apply these concepts with cases/exercises during each of these modules. Course Information: 2 graduate hours. No professional credit. Approved for Letter and S/U grading. Prerequisite: Restricted to MS: SBC student.

Special Instructions:

Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please email ms-sbc@illinois.edu

Academic Program Restrictions:

MS: Strat Brand Comm Onl -UIUC

Option 1

Course Level: Graduate

Credit: 2

Term(s): Fall