UI Wordmark

SBC 509 A - Strategic Media Management

Campus: Urbana-Champaign

Description:

Analyzes the markets served by various advertising media and factors to consider in the selection and evaluation of media. Markets include investors, employees, and consumer segments. This course will also cover managing media in a global context. This course is designed to provide students with an advanced understanding of media analysis, planning, buying and optimization. Course Information: 3 graduate hours. No professional credit. Prerequisite: SBC 502, SBC 507. Restricted to MS: SBC students.

Special Instructions:

Analyzes the markets served by various advertising media and factors to consider in the selection and evaluation of media. Markets include investors, employees, and consumer segments. This course will also cover managing media in a global context. This course is designed to provide students with an advanced understanding of media analysis, planning, buying and optimization. 3 graduate hours. No professional credit. Prerequisites are not being enforced for this course. Restricted to MS: SBC students. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please contact ms-sbc@illinois.edu.

Academic Program Restrictions:

MS: Strat Brand Comm Onl -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Summer


Home

Bachelor's Degree

Master's Degree

Doctoral Degree

Certificates

Continuing Education

Search Programs

Search Courses

FAQ

Contact Us


University of Illinois Online
Phone: (866) 633-8465 - Join Us  Facebook
© Copyright 2015 - University of Illinois

Cookie Settings