IS 590 ISO - Advanced Problems in IS - Information Service Marketing
Variety of newly developed and special topics courses on different aspects of the information sciences intended to augment the existing curriculum, offered as sections of IS 590. Course Information: Additional fees may apply. See Class Schedule. 1 to 4 graduate hours. No professional credit. May be repeated. Class Schedule Information: Class materials fee or field trip fee may be required.
Examines all aspects of non-profit marketing, including the basic principles of marketing, and their application to a wide variety of settings, particularly non-profits, and applying the principles in an evaluation of an information service provider, carrying out basic market research for this provider, and writing a basic marketing plan. The goals of this course are: to provide a theoretical foundation that can be applied to many different organizational settings, particularly non-profits; to apply these theoretical concepts to a real-world situation comparable to the settings in which you will be employed; to develop team and leadership organization, communication and planning skills.
Option 1Number of Required Visit(s): 0
Course Level: Graduate
Term(s): Spring , Summer