IS 590 ISO - Advanced Problems in IS - Information Service Marketing

Campus: Urbana-Champaign

Description:

Variety of newly developed and special topics courses on different aspects of the information sciences intended to augment the existing curriculum, offered as sections of IS 590. Course Information: Additional fees may apply. See Class Schedule. 1 to 4 graduate hours. No professional credit. May be repeated. Class Schedule Information: Class materials fee or field trip fee may be required.

Special Instructions:

Examines all aspects of non-profit marketing, including the basic principles of marketing, and their application to a wide variety of settings, particularly non-profits, and applying the principles in an evaluation of an information service provider, carrying out basic market research for this provider, and writing a basic marketing plan. The goals of this course are: to provide a theoretical foundation that can be applied to many different organizational settings, particularly non-profits; to apply these theoretical concepts to a real-world situation comparable to the settings in which you will be employed; to develop team and leadership organization, communication and planning skills.

Option 1

Course Level: Graduate

Credit: 2

Term(s): Spring , Summer