ADV 490 C - Advanced Special Topics in Adv - Copywriting

Description:

Covers current issues in various advertising areas not studied extensively in other courses. Course Information: 1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic.

Special Instructions:

A PRE-REQUISITE OF ADV 390 WILL BE STRICTLY ENFORCED. For ad majors considering a career in copywriting or just striving to become better creative thinkers and communicators, this course builds on Content Creation (ADV 390) to further explore copywriting concepts, processes and best practices. In this course we will craft headlines and body copy for a variety of media, all in the context of audience, strategy, design and the Big Idea. Watch video lectures on your own time. Writing-intensive and portfolio-building.

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3

Term(s): Summer