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SBC 501 A - Strat Branding: Global Persp

Campus: Urbana-Champaign


Within the context of globalization, the course underscores the importance of understanding consumers' values, attitudes, and behaviors for effective product positioning, brand value and effective marketing communications across borders. Focus on consumer behavior and brand positioning across local, regional, and global contexts. This course is designed to provide students with an advanced understanding of consumer behavior in a global context. Course Information: 2 graduate hours. No professional credit. Prerequisite: Restricted to MS SBC students.

Special Instructions:

Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please email ms-sbc@illinois.edu

Academic Program Restrictions:

MS: Strat Brand Comm Onl -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 2

Term(s): Fall


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