BADM 590 ON3 - Seminar in Business Admin - Digital Marketing Channels
Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term. Course Information: Approved for letter and S/U grading. May be repeated if topics vary; unlimited credit hours for graduate and professional students.
Registration in this section is restricted to students who have earned a Bachelor's Degree. Registration closes 8-31-15. Additional ID verification fee for each 4 week course at Coursera, see: https://business.illinois.edu/online/tuitionfeesandrefund/. "Digital Marketing Channels: The Landscape"-Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course. "Digital Marketing Channels: Planning"-Discover the multiple channels used by digital marketers today and how to leverage them optimally. Interact with content and hear from industry experts invited to join the course.
Option 1Number of Required Visit(s): 0
Course Level: Graduate
Credit: 4 hr