SBC 500 A - SBC Essentials

Campus: Urbana-Champaign

Description:

This course provides an overview of marketing and brand management: consumer analysis; brand positioning, integration, metrics and value. Course Information: 2 graduate hours. No professional credit. Prerequisite: Restricted to MS: SBC students.

Special Instructions:

Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please email ms-sbc@illinois.edu

Academic Program Restrictions:

MS: Strat Brand Comm Onl -UIUC

Option 1

Course Level: Graduate

Credit: 2

Term(s): Fall