SBC 500 A - SBC Essentials
This course provides an overview of marketing and brand management: consumer analysis; brand positioning, integration, metrics and value. Course Information: 2 graduate hours. No professional credit. Prerequisite: Restricted to MS: SBC students.
Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please email email@example.com
Academic Program Restrictions:
MS: Strat Brand Comm Onl -UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate