SBC 500 A - SBC Essentials
Campus: Urbana-Champaign
Description:
This course provides an overview of marketing and brand management: consumer analysis; brand positioning, integration, metrics and value. Course Information: 2 graduate hours. No professional credit. Prerequisite: Restricted to MS: SBC students.
Special Instructions:
Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please email ms-sbc@illinois.edu
Academic Program Restrictions:
MS: Strat Brand Comm Onl -UIUC
Option 1
Number of Required Visit(s): 0Course Level: Graduate
Credit: 2
Term(s): Fall