BADM 520 IMB - Marketing Management
Introduces concepts useful in understanding marketing systems and buyer behavior in addition to developing skills in making marketing decisions; the orientation is primarily managerial and uses examples from both business and non-business contexts.
Registration in this section is restricted to students admitted to the iMBA degree program. Additional ID verification for each 4 week course at Coursera is required.
Academic Program Restrictions:
MS:Management Online - UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate
Term(s): Fall , Spring