BADM 520 IMB - Marketing Management
Campus: Urbana-Champaign
Description:
Introduces concepts useful in understanding marketing systems and buyer behavior in addition to developing skills in making marketing decisions; the orientation is primarily managerial and uses examples from both business and non-business contexts.
Special Instructions:
Registration in this section is restricted to students admitted to the iMBA or iMSM degree program.
Academic Program Restrictions:
MS:Management Online - UIUC
Option 1
Number of Required Visit(s): 0Course Level: Graduate
Credit: 4
Term(s): Fall , Spring