BADM 520 IMB - Marketing Management

Campus: Urbana-Champaign

Description:

Introduces concepts useful in understanding marketing systems and buyer behavior in addition to developing skills in making marketing decisions; the orientation is primarily managerial and uses examples from both business and non-business contexts.

Special Instructions:

Registration in this section is restricted to students admitted to the iMBA degree program. Additional ID verification for each 4 week course at Coursera is required.

Academic Program Restrictions:

MS:Management Online - UIUC

Option 1

Course Level: Graduate

Credit: 4

Term(s): Fall , Spring