COM 309 - Introduction to Social Media

Campus: Springfield

Description:

This course provides an introduction to the history, theory, and uses of social media. By discussing the nature and features of social media tools, this course examines not only the debate over the impact of social media, but also their relevance in our daily lives and future careers. It explores the ways by which social media influence a variety of segments of mass media - journalism, broadcasting, public relations, advertising and marketing. Topical Area: Mass Media

Option 1

Course Level: Undergraduate

Credit: 4

Term(s): Spring , Summer