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CMN 508 BQ1 - Successful Health Campaigns

Campus: Urbana-Champaign


Introduction to theoretical frameworks, research, and applications of health campaigns. Literature from contributing disciplines will be reviewed (e.g., advertising, communication, marketing, public health, political science, psychology and sociology) and key aspects of campaign development will be discussed (e.g., formative research, audience segmentation, message tailoring and evaluation). Course Information: Offered Spring terms only. Prerequisite: Only for students enrolled in the MS in Health Communication degree program.

Special Instructions:

Enrollment in this section is restricted to students in the online MS in the Health Communication program. Go to the following URL: https://learn.illinois.edu to access the Moodle course management system login page

Academic Program Restrictions:

MS: Health Cmc Online - UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 4

Term(s): Spring


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