MDIA 370 A - Advanced Media Sales
This course focuses on consultative and persuasive selling and interpersonal relationship building, with an emphasis on specific media vehicles (broadcast, print, digital, out-of-home, non-traditional, etc.). It will discuss how to be a successful media salesperson for each medium (listed above), including major account selling, value-added selling, coordination between salespeople and the firm's other functional areas, team selling, negotiating, communication styles, career management, and personal development. The course will also cover the relationship between advertising agencies, advertising clients and salespeople. It will include mock interviews, written sales proposals, and role-playing exercises that will facilitate application of effective media sales techniques. It will also feature exposure to media sales experts for each medium covered in class. Course Information: Prerequisite: MDIA 270 (Introduction to Media Sales).
**The MDIA270 prerequisite will NOT be enforced** Students are highly recommended to have a wired high-speed internet connection and a microphone or headset with microphone for course interaction during the live sessions.
Option 1Number of Required Visit(s): 0
Course Level: Undergraduate
Term(s): Fall , Spring , Summer