MDIA 270 A - Introduction to Media Sales
This course is guided by theory related to persuasion and social influence as it explores prevalent inter-personal and business-focused communication styles, methods and techniques used in the media sales industry. The course will cover the entire media sales cycle, from planning, to research, to setting sales objectives/strategies/goals and then how to effectively negotiate, "pitch" and "close" the sale, and evaluate and measure the sale once it is completed. It will consist of class lectures, in-class activities, role-playing exercises and also include guest lectures brought in from the sales industry.
Students are highly recommended to have high speed internet connection (preferably not wireless), a microphone or headset with microphone for course interaction during the live sessions.
Option 1Number of Required Visit(s): 0
Course Level: Undergraduate
Term(s): Spring , Summer