MKT 431 - Consumer Behavior

Campus: Springfield

Description:

Marketers, public policy makers, and individuals need to understand consumers' decisions related to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas. Using knowledge from economics, psychology, social psychology, anthropology, and sociology, students will understand the main theories related to consumer behavior and apply them to marketing strategy and tactics. Students will also learn about the academic and professional steps required to have a successful career in diverse consumer behavior fields. Course Information: Same as BUS 411. Prerequisite: BUS 312 or equivalent.

Special Instructions:

*Same as BUS 411. Prerequisite: BUS 312 or equivalent. Students who have not demonstrated completion of prerequisites will be removed from this course. This course will not be offered over the summer. Online BBA, BBA: MGT majors and MKT concentration students have priority for registration.

Academic Program Restrictions:

CERT:Emer Prep & Home Sec-UIS CERT:Mgmt of Non Prft Org -UIS CERT:Online Comm Plan - UIS CERT:OnlineEmrPrepHomeSec -UIS CERT:OnlineMgmtofNonPfgOrg-UIS MPA:Online Public Admin -UIS MPA:Public Administration -UIS NDEG:Pub Sector-Labor Rel-UIS BBA:Business Admin Mrktng -UIS

Option 1

Course Level: Graduate

Credit: 3

Term(s): Spring , Summer