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ADV 310 ONL - Intro to Public Relations

Campus: Urbana-Champaign


Introduces the student to the practice and profession of public relations. Course material covers topics such as the history of public relations, the role of law and ethics in public relations, and theories that guide public relations research and practice. The course will also introduce roles played by public relations practitioners within organizations, such as media relations, consumer relations, employee relations, community relations, and investor relations.

Special Instructions:

Students are required to attend LIVE online sessions on Tuesdays May 19, 26, June 2 and 9 via Collaborate (previously Elluminate). Students are highly recommended to have a high speed internet connection (preferably not wireless), a microphone or headset with microphone for course interaction during the live sessions.

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Summer


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