COM 448 - Advertising
Campus: Springfield
Description:
Theoretical and critical analysis of advertising with some emphasis on its historical context and its role in the transformation of society into a postmodern consumer culture. Students develop advertising campaigns as part of a full examination of advertising as message and function. Course Information: Topical Area: Journalism/Media Studies. Not intended for students with Freshman standing.
Special Instructions:
Excludes Freshman. 2nd half course.
Option 1
Number of Required Visit(s): 0Course Level: Graduate
Credit: 4
Term(s): Fall , Spring