COM 448 - Advertising

Campus: Springfield

Description:

Theoretical and critical analysis of advertising with some emphasis on its historical context and its role in the transformation of society into a postmodern consumer culture. Students develop advertising campaigns as part of a full examination of advertising as message and function. Course Information: Topical Area: Journalism/Media Studies. Not intended for students with Freshman standing.

Special Instructions:

Excludes Freshman. 2nd half course.

Option 1

Course Level: Graduate

Credit: 4

Term(s): Fall , Spring