COM 448 - Advertising
Theoretical and critical analysis of advertising with some emphasis on its historical context and its role in the transformation of society into a postmodern consumer culture. Students develop advertising campaigns as part of a full examination of advertising as message and function. Course Information: Topical Area: Journalism/Media Studies. Not intended for students with Freshman standing.
Excludes Freshman. 2nd half course.
Option 1Number of Required Visit(s): 0
Course Level: Graduate
Term(s): Fall , Spring