BUS 312 - Principles of Marketing
Covers the basic theories that guide marketing practice, and acquaints students with the fundamental concepts of marketing. The course focuses on marketers' use of price, product, promotion, and distribution strategies to create a sustainable differential for a target market segment. (CBM Core Course) Course Information: Prerequisite: ACC 211, and ECO 201 or ECO 315, or equivalents.
Online BBA, Online BBA:MGT, Online BS:MIS and BS:HCI majors have priority for registration. Course Request Form for all others available at http://go.illinois.edu/CBMCourseRequest Students who have not demonstrated completion of prerequisites will be removed from this course. Course may require proctored exams.
Academic Program Restrictions:
BBA:Online Business Admin -UIS BS:Online Mgmt Inf Sys - UIS BS:Online MIS Hth Care Inf-UIS BBA:Online Bus Admin Mgmt -UIS
Option 1Number of Required Visit(s): 0
Course Level: Undergraduate
Term(s): Fall , Spring , Summer