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BUS 312 - Principles of Marketing

Campus: Springfield


Covers the basic theories that guide marketing practice, and acquaints students with the fundamental concepts of marketing. The course focuses on marketers' use of price, product, promotion, and distribution strategies to create a sustainable differential for a target market segment. (CBM Core Course) Course Information: Prerequisite: ACC 211, and ECO 201 or ECO 315, or equivalents.

Special Instructions:

Online BBA, Online BBA: MGT, Online BS: MIS, and BS: MIS Healthcare Informatics majors have priority for registration. Course Request Form for all others available at:http://go.illinois.edu/CBMCourseRequest. Course may require proctored exams. Prerequisites: ACC 211, and ECO 201 or ECO 315, or equivalents. Students who have not demonstrated completion of prerequisites will be removed from this course.

Academic Program Restrictions:

BBA:Online Bus Admin Mgmt -UIS BBA:Online Business Admin -UIS BS:Online Mgmt Inf Sys - UIS BS:Online MIS Hth Care Inf-UIS BBA:Online Bus Admin Mgmt -UIS

Option 1

Number of Required Visit(s): 0

Course Level: Undergraduate

Credit: 3

Term(s): Fall , Spring , Summer


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