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Master of Science Strategic Brand Communication

  1. Description
  2. Application
  3. Curriculum
  4. Tuition

Curriculum: To complete the SBC degree, students will take 32 hours of coursework 16 hours taught by faculty in advertising/media and 16 taught by faculty in business administration. A professional capstone project is designed to give students practical skills in applying the lessons learned before graduation. All courses are required; there are no electives, as the emphasis in diverse global disciplines are built into the curriculum. Students must also maintain a minimum GPA of 2.75 to be eligible for graduation. Students in the MS SBC program will take the following courses to successfully complete the degree:

  • Strategic Global Brand Communications (includes focus in Marketing, Multimedia and Advertising)
  • Strategic Branding: Global Perspectives
  • Consumer Insights I
  • Business Management Essentials
  • Managing Projects & Teams
  • Consumer Insights II
  • Measurement & Evaluation
  • Promotional Strategy
  • Messaging Strategy & Tactics (Content and Messaging across all channels of media and technology)
  • Global Consumer Behavior
  • Data Analytics & Visualization
  • Strategic Media Management
  • Professional SBC Capstone Project
In addition to the courses, students will participate in professional workshops offered by industry leaders. Illinois SBC students will gain access to the valuable global network of Illinois corporate partners and alumni.

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