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SBC 506 A - Measurement and Evaluation

Campus: Urbana-Champaign

Description:

This course will focus on the method and analysis for consumer insights but also for measuring effectiveness of various promotional strategies and campaign effectiveness. This includes an overview of quantitative research methods with emphasis on analysis and interpretation of data, and application to evaluating effectiveness of promotional strategies. Course Information: 3 graduate hours. No professional credit.

Special Instructions:

This course will focus on the method and analysis for consumer insights but also for measuring effectiveness of various promotional strategies and campaign effectiveness. This includes an overview of quantitative research methods with emphasis on analysis and interpretation of data, and application to evaluating effectiveness of promotional strategies. 3 graduate hours. No professional credit. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please complete the -Non-Degree Enrollment Request Form- here: https://sbc.illinois.edu/non-degree-request-information/https://illinois.edu/fb/sec/9478165.

Academic Program Restrictions:

NDEG:Strat Brand Comm onl-UIUC MS: Strat Brand Comm Onl -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3 hr

Term(s): Spring

Contact(s):

CITL Online-Info 
Program Director
Phone: (217) 333-1462
E-mail: online-info@illinois.edu


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