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SBC 505 A - Consumer Insights II

Campus: Urbana-Champaign

Description:

The course will provide an overview of the key qualitative methods used to gain strategic insights into consumer behavior and to provide practice in planning research projects, data collection, and analysis. Course Information: 3 graduate hours. No professional credit. Approved for Letter and S/U grading. Prerequisite: Restricted to MS: SBC students.

Special Instructions:

The course will provide an overview of the key qualitative methods used to gain strategic insights into consumer behavior and to provide practice in planning research projects, data collection, and analysis. 3 graduate hours. No professional credit. Approved for Letter and S/U grading. Prerequisite: Restricted to MS: SBC students. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please complete the -Non-Degree Enrollment Request Form- here: https://sbc.illinois.edu/non-degree-request-information/https://illinois.edu/fb/sec/9478165.

Academic Program Restrictions:

NDEG:Strat Brand Comm onl-UIUC MS: Strat Brand Comm Onl -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 3 hr

Term(s): Spring

Contact(s):

CITL Online-Info 
Program Director
Phone: (217) 333-1462
E-mail: online-info@illinois.edu


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