SBC 501 A - Strat Branding: Global Persp
Within the context of globalization, the course underscores the importance of understanding consumers' values, attitudes, and behaviors for effective product positioning, brand value and effective marketing communications across boarders. Focus on consumer behavior and brand positioning across local, regional, and global contexts. This course is designed to provide students with an advanced understanding of consumer behavior in a global context. Course Information: 2 graduate hours. No professional credit. Prerequisite: Restricted to MS SBC students.
Academic Program Restrictions:
MS: Strat Brand Comm Onl -UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate
Credit: 2 hr
Phone: (217) 333-1462