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SBC 501 A - Strat Branding: Global Persp

Campus: Urbana-Champaign


Within the context of globalization, the course underscores the importance of understanding consumers' values, attitudes, and behaviors for effective product positioning, brand value and effective marketing communications across boarders. Focus on consumer behavior and brand positioning across local, regional, and global contexts. This course is designed to provide students with an advanced understanding of consumer behavior in a global context. Course Information: 2 graduate hours. No professional credit. Prerequisite: Restricted to MS SBC students.

Special Instructions:

This course examines advanced topics that will enhance your understanding of strategic brand communication. Specifically, it will examine the influences of culture and community upon the branding process and provide students with important concepts, tools, and stories for understanding these influences and leveraging them to enhance their ability to engage in more effective strategic brand communication activities. This course will examine these topics using a variety of learning methods, including readings, video lectures, cases studies, exercises, and a team project. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please complete the -Non-Degree Enrollment Request Form- here: https://sbc.illinois.edu/non-degree-request-information/https://illinois.edu/fb/sec/9478165.

Academic Program Restrictions:

MS: Strat Brand Comm Onl -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 2 hr

Term(s): Fall


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