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SBC 500 A - SBC Essentials

Campus: Urbana-Champaign


This course provides an overview of marketing and brand management: consumer analysis; brand positioning, integration, metrics and value. Course Information: 2 graduate hours. No professional credit. Prerequisite: Restricted to MS: SBC students.

Special Instructions:

Basic concepts of strategic brand communication (SBC) related to business planning and strategy. Focus will be on marketing and brand management; brand positioning, brand and consumer analysis, brand integration, and brand metrics and value. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please complete the -Non-Degree Enrollment Request Form- here: https://sbc.illinois.edu/non-degree-request-information/https://illinois.edu/fb/sec/9478165.

Academic Program Restrictions:

MS: Strat Brand Comm Onl -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 2 hr

Term(s): Fall


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