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SBC 500 A - SBC Essentials

Campus: Urbana-Champaign


This course provides an overview of marketing and brand management: consumer analysis; brand positioning, integration, metrics and value. Course Information: 2 graduate hours. No professional credit. Prerequisite: Restricted to MS: SBC students.

Academic Program Restrictions:

MS: Strat Brand Comm Onl -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 2 hr

Term(s): Fall


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