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BADM 520 IMB - Marketing Management

Campus: Urbana-Champaign

Description:

Introduces concepts useful in understanding marketing systems and buyer behavior in addition to developing skills in making marketing decisions; the orientation is primarily managerial and uses examples from both business and non-business contexts.

Special Instructions:

Weekly Live Sessions will meet Thursday at 11:00 AM and 8:30 PM. Registration in this section is restricted to students admitted to the iMBA degree program. Additional ID verification fee for each 4 week course at Coursera, see: https://business.illinois.edu/online/tuitionfeesandrefund/.

Academic Program Restrictions:

EDM: Ed Policy St - UIUC EDM: Educ Org & Ldrshp -- UIUC EDM:Ed Pol Org&Ldrshp Onl-UIUC EDM:Educatnl Psychology -UIUC EDM:Human Resource Ed - UIUC NDEG: Curr & Inst OnLine -UIUC NDEG: HRE Online -UIUC NDEG:Ed Pol Org&LdrshpOnl-UIUC MBA: iMBA Online -UIUC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 4 hr

Term(s): Spring

Contact(s):

CITL Online-Info 
Program Director
Phone: (217) 333-1462
E-mail: online-info@illinois.edu


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