BADM 520 IMB - Marketing Management
Introduces concepts useful in understanding marketing systems and buyer behavior in addition to developing skills in making marketing decisions; the orientation is primarily managerial and uses examples from both business and non-business contexts.
Registration in this section is restricted to students admitted to the iMBA degree program. Additional ID verification fee for each 4 week course at Coursera is required. Live Sessions occur the following days and times: Wednesdays 6:00 -7:30 pm, Thursdays 11:00 am - 12:30 pm, Thursdays 8:15 - 9:45 pm (US Central Time).
Academic Program Restrictions:
MBA: iMBA Online -UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate
Credit: 4 hr
Term(s): Fall , Spring
Phone: (217) 333-1462