BADM 520 IMB - Marketing Management
Introduces concepts useful in understanding marketing systems and buyer behavior in addition to developing skills in making marketing decisions; the orientation is primarily managerial and uses examples from both business and non-business contexts.
Weekly Live Sessions will meet Thursday at 11:00 AM and 8:30 PM. Registration in this section is restricted to students admitted to the iMBA degree program. Additional ID verification fee for each 4 week course at Coursera, see: https://business.illinois.edu/online/tuitionfeesandrefund/.
Academic Program Restrictions:
EDM: Ed Policy St - UIUC EDM: Educ Org & Ldrshp -- UIUC EDM:Ed Pol Org&Ldrshp Onl-UIUC EDM:Educatnl Psychology -UIUC EDM:Human Resource Ed - UIUC NDEG: Curr & Inst OnLine -UIUC NDEG: HRE Online -UIUC NDEG:Ed Pol Org&LdrshpOnl-UIUC MBA: iMBA Online -UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate
Credit: 4 hr
Phone: (217) 333-1462