RST 515 XM - Marketing in RST
Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.
Enrollment in this section is restricted to students in the online Recreation, Sport and Tourism program.
Academic Program Restrictions:
MS: Rec,Sport,Tourism -UCGC MS : Rec, Sport, Tourism -UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate
Credit: 4 hr
Term(s): Fall , Spring , Summer
Phone: (217) 333-1462