RST 515 XM - Marketing in RST
Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.
Center for Innovation in Teaching & Learning (CITL) restrictions and assessments apply, see https://online.illinois.edu. Enrollment in this section is restricted to students in the online Recreation, Sport and Tourism program.
Academic Program Restrictions:
MCS:Computer Sci Online -UIUC MENG:Mech Engineering Onl-UIUC MS: Aerospace Engr-Online-UIUC MS: Civil Engr - Online - UIUC MS:Mechanical Engineerng -UIUC NDEG:Grad Nondegree-CE-UIUC NDEG:Undergrad Nondeg-CE-UIUC MS : Rec, Sport, Tourism -UIUC
Option 1Number of Required Visit(s): 0
Course Level: Graduate
Credit: 4 hr
Term(s): Fall , Spring , Summer
Phone: (217) 333-1462