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RST 515 XM - Marketing in RST

Campus: Urbana-Champaign

Description:

Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.

Special Instructions:

Center for Innovation in Teaching & Learning (CITL) restrictions and assessments apply, see https://online.illinois.edu. Enrollment in this section is restricted to students in the online Recreation, Sport and Tourism program.

Academic Program Restrictions:

MS: Rec,Sport,Tourism -UCGC

Option 1

Number of Required Visit(s): 0

Course Level: Graduate

Credit: 4 hr

Term(s): Fall , Spring , Summer

Contact(s):

CITL Online-Info 
Program Director
Phone: (217) 333-1462
E-mail: online-info@illinois.edu


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